IT’S LAUNCH TIME…but there are hundreds of moving pieces that must be aligned to get your message to market. If one piece is off, your launch won’t move in the right direction.
To get your message to market you need:
1. A clear vision
2. The right audience × positioning
3. A cohesive strategy × execution
You need a Brand Nexus:
A big picture thinker who can connect × manage all of the pieces across your launch.
That’s where I come in.
Let’s get you from A to B.
Enter your email to receive a free consultation.
No matter what stage you’re at, I can help.
Hire Me to Make it Happen
HI, I’M MICHELE, A 25-YEAR MARKETING VETERAN. I’ve launched some of the biggest names in Broadway, publishing and media. Now, it’s time to make your product or idea launch happen.
As your Brand Nexus, I’ll work with you and your team to develop a cohesive vision, strategy and campaign. You need someone who can wrangle all of the cooks in the kitchen and streamline the process. I’m an expert at that.
Together we’ll get your message to market. Your launch is in good hands.
My Specialties
I SET THE BRAND × MARKETING STRATEGY AND SUPERVISE IMPLEMENTATION.
Here are all of the touchpoints that I can help you with
BRAND IDEATION
BRANDING
Defining your goals, vision, audience, and message with a big picture POV
CREATIVE DESIGN
Aligning creative with strategy and keeping your development process on track
STRATEGY
MARKETING PLANS
Composing the most effective plans to fit your goals and vision
BUSINESS PLANS
Determining your economic goals and devising strategies to achieve them
TEAM COORDINATION
Managing everyone on your team to create cohesion × efficacy
EXECUTION
MEDIA BUYING
Working with your media coordinator to configure efficient media buys based on business goals × target audience × timing
PRESS & COMMUNICATIONS
Working with your PR firm to develop creative pitches and pinpoint the best outlet to tell your story
ONLINE MARKETING
Ensuring that you are delivering one message across all digital touchpoints and content
Projects × Clients
I’VE DONE IT ALL:
Launched Hachette bestsellers and Disney Broadway classics
Created marketing plans for historic museums
Worked on the Broadway relaunch committee after the shutdown
“Michele Groner is exactly what you want in a strategic thinker. She catches on quickly, grasps ‘the whole picture’ in a way many marketing professionals do not, and thinks in creative out-of-the-box directions. I can’t imagine having launched my book without her.”
—DR. BAT SHEVA MARCUS
Clinical Director of Maze Women’s Health; author of Sex Points: Reclaim Your Sex Life with the Revolutionary Multi-Point System
“Michele Groner is the smartest, most engaged secret weapon anyone trying to market or position a product, event, space or show could find. Having known her for some 20 years I can’t imagine doing anything where I don’t get her POV.
Michele makes every meeting come to life with boundless creativity and fearless passion. In a world where opinions are easy and wisdom is rare, Michele is a sensational collaborator and a much-needed partner.”
—THOMAS SCHUMACHER,
President & Producer Disney Theatrical Productions
“When I know Michele is on a project with me, my shoulders instantly drop two inches. She is extremely adept at keeping the big picture in sight at all times while never missing any of the small details. She is equally good at pushing the agencies and other vendors to deliver good work on budget, as she is dealing with producers, as the client, meeting their needs.”
—AMY JACOBS,
Broadway General Manager, Bespoke Theatricals
“Michele Groner gets it done!”
—SCOTT SANDERS,
Film, Theatre and Television Producer
Partners include
Why partner?
WHEN YOU HIRE ME TO BE YOUR BRAND NEXUS, YOU’RE GETTING:
Expert Knowledge
I marketed perishable goods for over a decade at Disney as the Director of Strategy and Media. I’m bringing fast, responsive, data-driven thinking to your project.
Straightforward Plans
I transform complex data and marketing language into clear, actionable steps. I’ll tell you exactly what you need to do so that you can get it done.
A Collaborative Partner
I don’t talk at you, I talk with you. I listen to your ideas and opinions and meet you where you are.
Let’s move your launch in the right direction.
HIRE ME TO BE YOUR BRAND NEXUS TODAY.
